Best Practices for Placing LDR On iHeartMedia Sites
This article will guide you on the best ways to ensure users can find LDR on your site and take advantage of its powerful features.
There are three steps to effectively placing LDR on your station site:
Embed LDR to a "Content" Page
Futuri VIP Support can provide your station's #engage embed code (or you may have received it in an email with a link to this page). Create a Content page using the admin tool in your website backend. If you don't have access to do this directly, you can email your embed code (as well as the feature name and a graphic or text description) to digitalsupport@iheartmedia.com.
Set Up an Easy-to-Share URL
On the air, it's important to be able to easily direct listeners to your station's site with a simple URL (like "Pick the iHeartCountry Most Wanted at WMZQ.com/vote").
Using the URL of your features page, use the Page Redirection Tool and set up a short URL that can be promoted on-air and on social media. It's best to match this with the brand name that you're using for the feature on the air. For more information on setting up redirects, click here(link accessible only to iHeart staff).
Link to LDR from your Homepage
There are three recommended places to link to your LDR page from your station's homepage:
Site Nav
We recommend placing a link to LDR in the navigation structure, either under the "Music" or "Features" drop-down menu or as its own separate drop-down. This is the most accessible location for LDR on mobile devices.
Dynamic Lead
You can place LDR in your dynamic lead with a great graphic and call-to-action. Below is an example from Q104.3 in New York:
Station Promotions
Add an item to the Station Promotions section of your homepage. Upload a square image (at least 200x200), and supply a title and link to the page you created. You can find more about setting up station promotion items here(link only accessible to iHeart staff).